Content analysis
Read the response
I look past the post itself to see what people watched, shared, skipped and came back to.
Digital marketerContent analyst
I pay attention before I publish.
I work where audience behaviour, content and clear communication meet. Journalism taught me to ask better questions. Service taught me to listen for the answer.
Selina OseiAccra · 2026
JournalismCustomer serviceContent analysis
Where it started 01
A reader first
Journalism taught me to read audiences before writing for them.
I studied journalism at the Ghana Institute of Journalism and spent a national service year inside a publishing house. Those two habits, listening first and respecting the reader, still sit under everything I do in marketing.
The marketer side of me measures what a post did, not just what it said. Somewhere between reporting and analytics, campaigns get sharper and content earns its place.
Listen first. Make the pattern clear. Leave the reader with something useful.
What the work looks like
Attention is the job.
Not attention as a vanity number. Attention as evidence of what people understood, felt and chose to do next.
Social strategy
Respect the room
Each platform has its own pace and manners. The idea can stay consistent without the execution feeling copied.
Digital marketing
Make the next choice clearer
I connect audience context with performance so the next piece of work has a reason behind it.
Experience
The route here was not a straight line.
Publishing, customer conversations, marketing training and content analysis each changed how I understand an audience.
- Aug 2023 to Present Current
Content Analyst
TP
Reviewing content and audience signals at scale, and turning what I see into notes that make the next round better.
- Sep 2025 to Mar 2026 Completed
Social Media Specialist
THE OH-RES
Remote engagement running the day to day social presence, from calendar to captions to reporting. Contract concluded in March 2026.
- Feb 2025 to Jun 2025 Completed
Digital Marketing Trainee
Generation Ghana
Apprenticeship in Accra and remote. Structured training across strategy, paid media fundamentals and analytics.
- Oct 2022 to Aug 2023 Completed
Customer Service Representative
eSAL, eServices Africa Ltd.
Front line customer conversations that still shape how I write for audiences today.
- Aug 2022 to Oct 2022 Completed
Trainee
eSAL, eServices Africa Ltd.
Introduction to service operations and quality standards.
- Oct 2021 to Sep 2022 Completed
National Service Person
Graphic Communication Group Limited
A year inside one of the largest publishing houses in Ghana. Deadlines, house voice and the discipline of print.
- Jul 2019 to Sep 2019 Completed
Intern
Skype Multimedia
Office administration and support alongside the media team, in Accra.
Working notes
Four things I keep beside the work.
- i.
Start with the audience, not the deliverable.
Who is this actually for. What are they already scrolling past. That question decides the format before the copy does.
- ii.
Write once. Edit twice. Publish plainly.
The clearest sentence wins. No filler, no jargon, no borrowed voice.
- iii.
Measure quietly. Report clearly.
Analytics is a private habit and a public conversation. I keep the checking small and the summary honest.
- iv.
Treat each channel as its own room.
What works on LinkedIn does not work on TikTok. Same brand, different manners.
Education and training
Built to communicate.
Study
2017 to 2021
Bachelor of Arts, Communication Studies and Journalism
Ghana Institute of Journalism
Oct 2021 to Nov 2021
Digital Marketing and Communication
Cadi Media and Communication Consult
Verified training
Issued Apr 2025. Credential period ended Apr 2026.
Local SEO Course with Greg Gifford
Semrush
Issued Apr 2025. Credential period ended Apr 2026.
Mobile SEO Course with Greg Gifford
Semrush
05 / Connect
The direct route
Say hello on LinkedIn.
I keep professional conversations there, where the context stays attached.
Open Selina’s profileAccra
Ghana