Digital marketer & content analyst · Accra

Hi, I'm Selina. I write and plan content for brands in Ghana.

I studied journalism, spent a year answering customers on the phone, and now I work as a content analyst. Most days I'm looking at what people liked, what they ignored, and what we should post next.

My experience LinkedIn
Now
Content Analyst, TP
Working since
2019
Studied
Journalism, GIJ
Selina Osei in an emerald dress, in a garden under palm trees.
Open to marketing roles

Most days I'm looking at what people liked, what they ignored, and what we should post next.

How I read a feed · example week

Nine posts go out. Here’s what I take from them.

Liked5

  • Carousel

    5 ways to save on data this month

    saved
  • Reel

    Behind the scenes at the shoot

    shared
  • Poll

    Jollof: party or home?

    comments
  • Photo

    Customer question of the week

    replies
  • Video

    Before and after, in 15 seconds

    rewatched

Scrolled past4

  • Graphic

    Happy Monday, family!

    scrolled past
  • Text

    We’re excited to announce…

    scrolled past
  • Quote

    Stock photo with a quote

    scrolled past
  • Link

    Link in bio for more

    scrolled past

Post next3

  • Idea

    Behind the scenes, part 2

    from the reel
  • Idea

    Reply to the jollof comments

    from the poll
  • Idea

    More money-saving tips

    from the carousel

In numbers

years working
7

From a 2019 internship at Skype Multimedia to content analysis at TP.

years as a content analyst
3

Reviewing content at TP since August 2023 and writing up what worked.

certificates
16

SEO with Semrush, plus analytics, marketing and design on LinkedIn Learning.

teams worked with
6

Agency, newsroom, call centre and in-house. Each one changed how I write.

My loop · Listen, Write, Check

How I usually work

Listen

I start by finding out who the post is for and what they already care about.

Write

I keep the words simple and change the format for each platform. Instagram and LinkedIn need different things.

Check

After it goes out, I check Google Analytics and the platform insights: comments, saves, shares, clicks. That tells me what to plan next.

The path

Where I've worked

  1. Content Analyst Now

    TP

    I review a lot of content and write up what worked and what didn't, so the team knows what to do next.

  2. Social Media Specialist

    The Oh-Res · remote

    I ran their social pages: planning posts, writing captions and sending monthly reports.

  3. Digital Marketing Trainee

    Generation Ghana

    A training programme on marketing strategy, paid ads and analytics.

  4. Customer Service Representative

    eSAL, eServices Africa

    I spoke to customers every day. It taught me to explain things simply.

  5. National Service

    Graphic Communication Group

    My national service year at one of Ghana's biggest newspaper groups.

  6. Intern

    Skype Multimedia

    Office and media-team support in Accra.

Study

BA Communication Studies & Journalism

Ghana Institute of Journalism, 2017 to 2021

Digital Marketing & Communication

Cadi Media, 2021

Index · 16

Certificates

See all 16 on LinkedIn

Contact

Want to work together?

The quickest way to reach me is a message on LinkedIn.

Message me on LinkedIn